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AutoTrader.com Enlists Overly-Attached Girlfriend for New Campaign
She’s baaaack. YouTube star and beloved Internet meme Laina Morris (a.k.a. “The Overly Attached Girlfriend”) is starring in a new campaign for AutoTrader.com to help the brand reach a younger...
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Influencer Spotlight: Catching Up with Zach King
360i’s Influencer Marketing group has worked with thousands of influencers since the practice was formed more than eight years ago. From Pinfluencers to bloggers, and YouTube personalities to Vine...
View ArticleHanes Taps Vine Star Logan Paul for X-Temp Campaign
Vine celebrity Logan Paul turned his penchant for creating six-second videos into a career – and now he’s turning Millennials on to Hanes’ new line of X-Temp products. For this summer’s product launch,...
View ArticleInfluencer Spotlight: Catching up with Logan Paul
Our newest addition to the 360i “Influencer Spotlight” Q&A series is Vine superstar Logan Paul, who has emerged as a true leader on the platform with over 4.8 million followers to date. Logan’s...
View ArticleHow Brands Can Tap into Vine Influencers for Snapchat
Snapchat is now the third most popular social platform among Millennials, ranking above Twitter, Pinterest, Tumblr and Vine (yes, Vine). As Snapchat, an ephemeral messaging app, attracts more attention...
View ArticleHow Marketers Can Reach the Coveted Twitter-TV Audience
In a recent study, Nielsen took a look at two different audiences: people who tweet about brands and people who tweet about TV. The overlap between the two groups produced four insights which can help...
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What the ALS Ice Bucket Challenge Can Teach Us About ‘Going Viral’
Virality has become the Holy Grail of success for social marketers, but with so many unanswered questions about “What makes viral content tick?” it’s important that we continue to monitor trends that...
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#WineWednesday Panel Recap: Influencers Talk Reaching Gen Z
Millennials are to marketers what Beyoncé is to the world – practically royalty. As a demographic, Millennials are known for having indisposable income, spending it and being cool (for now). Reaching...
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Influencer Spotlight: Catching Up with Molly Jacques
Beautifully illustrated quotes pepper feeds across social media. From Facebook and Instagram to Pinterest, users are constantly posting illustrated inspirational sayings that are more eye-catching than...
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360i Summit: Reimagine Search, Influencer Marketing & Paid Social
This is the sixth post of our 360i Summit blog series on the themes and takeaways from the 2015 360i Marketing Leadership Summit. For a preview of the posts to follow, please view our teaser post, “The...
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Social Media Week #WineWednesday Panel Event Recap
As part of Social Media Week New York, 360i partnered with the Word of Mouth Marketing Association (WOMMA) for a #WineWednesday panel event, welcoming special guests Brian Sacawa, founding storyteller...
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Kahlúa Follows Up ‘Caramel Encounters’ with Tabloid Takeover and ‘Celebrity’...
Star Magazine has the scoop! Kahlúa is making headlines again this summer with a new campaign that leverages strong media-minded creative to tempt millennials into adding Kahlúa to their iced coffee....
View ArticleWhat the New Instagram Stories Feature Means for Marketers
Yesterday, Instagram introduced “Instagram Stories,” making ephemeral content possible on the platform. To remain competitive in the ever-changing social network landscape, Instagram incorporated...
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#WineWednesday Panel Recap: Influencers Dish on Instagram Stories, Agency...
Last night, notable influencers Nicole Balch, Kevin Lu, John Stoffer and Sian-Pierre Regis gathered at 360i’s Chicago office for a WOMMA #WineWednesday event. Over the course of the hour-long panel...
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Influencer Spotlight: Catching Up with Luke & Vinny Vaillancourt (V-Squared)
Luke and Vinny Vaillancourt are a married, bi-national, same-sex couple who met online back in 2006 and hit it off right away. Now 10 years later, the two are married, living in New York and known...
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Canon Celebrates New Camera with Surprise Gallery Event at The Whitney
To launch the highly-anticipated EOS 5D Mark IV, Canon and 360i gave four photographers an impossible challenge: only 24 hours after receiving the camera, they would have to display the images they...
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Influencer Spotlight: Catching Up With Levi Hastings
Levi Hastings is an illustrator, artist and graphic designer based in Seattle. His content reflects his passions for travel, pop culture, comics, science and history – tied together through his unique...
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Influencer Spotlight: Adventures in Food and Travel with Rachelle Lucas
Rachelle Lucas is a foodie with a zest for life and passion for travel. Rachelle runs the popular blog The Travel Bite, which she first started to document her life as an innkeeper. As her wanderlust...
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Influencer Spotlight: On the Road Connections with Kyle Meck
Kyle Meck is a photographer and director with a passion for connecting with people through his travels. The comments sections underneath Kyle’s beautiful images on both his personal blog and Instagram...
View ArticleAmerica’s Influencer in Chief
In a new article for WOMMA, 360i’s Head of Influencer Marketing and PR, Corey Martin positions Donald Trump as “America’s Influencer In-Chief” and offers important guidance for how brands should...
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